Rhetoric – effective communication; art of persuasion. Remember: good writing doesn't have to be long.
Logos – the message or purpose. Be clear on your main point. Back it up with logic.
Pathos – Who's your audience? Appeal to their values, beliefs and emotions. Emotion and logic (pathos and logos) must work together.
Medium – In what type of package will you be delivering this gem? Report, essay, memo, PowerPoint, e-mail, etc?
Ethos of writer – gives an impression of the writer. Professional? Knowledgeable? Neat? Remember grammar, spelling and punctuation. Check your facts. Proofread. Don't get sloppy.
In other words:
1. What's my point?
2 Who's the audience?
3. How shall I package it?
4. Be credible.
Add 'em up and I get rhetoric.
They also gave us a fill-in-blank form. I filled in my logo process.
What is my task? Design a personal business logo.
What is my purpose? Create an image that instantly conveys my personality, and what I do.
Who is my audience? Potential clients
What type of document is best for this task? A graphic (gif or pdf)
What strategies should I use to achieve my purpose? Brainstorm. Who am I? Use key words. Sketch ideas. Play with them. Get on the computer and play with them some more. Try different colors and sizes. Get feedback. Refine.
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