Logo

My two basic logo designs. Soon I'll have to settle on one.

The oil well, I blogged about in an earlier post. It ties into my name, Wells. It symbolizes tapping into creativity – creative ideas gushing out.

The other one, I was thinking desert Southwest (where I've lived my whole life), which got me to thinking Native Americans. I like the art of Native American pottery and rugs – in fact, I own several. That led my thoughts to petroglyphs and pictographs. It's a real treat to see them and usually requires some work. I do a lot of hiking, and I've seen (and photographed) many. They are interesting on three levels:

(1) Design. Shapes, colors, natural materials and natural setting.
I enjoy nature. I don't like my designs to look to sterile, like they were created by a machine. Computers allow us to do amazing things with design, but sometimes I think they make it too easy to make dazzling effects, but they have no soul.
 (2) Communication. What were they trying to say?
Isn't that what graphic design is all about?
 (3) Historical. They've been around for hundreds or even thousands of years. But what they were doing is basically what I'm doing.

The hand is often seen in this rock art. Staring at my hand, I realized, it's shape is a "J" and "W" – my intials. So I looked up some information on what the hand symbolized in Native Amercan art. To quote, "The Hand, represents the presence of man, his work, his acheivements, his legacy.  It also represents the direction of the creative spirit through a man, as a vessel for the Creators power."


Perfect.


My hand logo still needs work. I like the spatter outline. The JW doesn't quite work.


Whatever I choose, I need to find a way to make it work with my online portfolio.